Welcome! This site contains work samples, client information and business philosophy of Megan Riley, owner of M R et cetera, LLC. See www.wncmretc.com for more information about our communication services for social entrepreneurs. If you're looking for M R Gardens, our edible landscaping, garden coaching and plant nursery business, see www.mrgardens.net.

Marketing Materials

M R et cetera produces brochures, rack cards and online advertising materials for organizations and mission-driven businesses. Megan has a history of working with programs when they are at a critical stage of growth. The programs are beyond the initial two-year formation stage, their messaging is fairly established, but they need the touch of a professional writer and designer to help raise their profiles. Such is the case with FEAST, a program of Slow Food Asheville, which provides hands-on cooking experiences with food that is fresh, easy, affordable, sustainable and tasty. Working with graphic designer Cindy Wheeler, Megan created promotional materials for this budding program to display at fundraising and outreach events.
 
WNC AgOptions also benefited from this increased exposure through professional marketing materials. The program produces a yearly calendar to educate the public about farm diversification projects completed with funding from N.C. Tobacco Trust Fund Commission. The calendar is a helpful tool in public relations for the programs' partners, and it aids in community-building and networking among farmers. Megan coordinated the production, drafted the text and took the photographs for this 2011 calendar featuring 2010 WNC AgOptions projects.

Prior to forming M R et cetera, Megan helped create Blue Ridge Forever's first case statement booklet that kicked off the campaign to protect 50,000 acres. As the coalition's first coordinator, she assisted the 13 partners to establish the coalition's messaging and initial marketing materials.